Our Commitments

At Wakey Cosmetics , our mission is simple: to offer you the best of French beauty, with demanding, transparent formulas that respect both your skin and the planet.

1) A carefully curated selection, conceived as a beauty "curation"

• Each brand and each product enters the store after a rigorous selection process : effectiveness, sensory appeal, range consistency and customer feedback.
• Formulation charter : we favour so-called clean compositions, rich in active ingredients of natural origin, and avoid controversial ingredients.
• We test, compare, and keep only the best.

2) 100% French brands

Supporting the best local expertise is part of our DNA. All the brands in our store are French : this promotes short supply chains, traceability and a controlled logistical footprint.

3) Clean and transparent compositions

• Priority is given to ingredients of natural origin and green chemistry .
• Clear product information sheets and easy-to-read INCI lists to help you make an informed choice.
• When relevant, we offer solid alternatives (less water, less packaging) and refillable formats.

4) Labels that make sense

Several brands in our selection carry labels such as organic , vegan , and/or eco-responsible (e.g., COSMOS/COSMÉBIO certifications, zero-waste commitments, cruelty-free, depending on the brand). These labels are never just marketing hype : we verify the actual commitments behind each logo.

5) Eco-design & responsible packaging

• Emphasis on reusable, recyclable or refillable packaging .
• Preferred choice of solid formats to limit single-use plastic.
• Promoting zero waste approaches and products made in France at every stage when possible.

6) Education & transparency on a daily basis

We love to explain, compare, and advise. Our team answers your questions, shares their routines, and helps you build a simple, effective routine tailored to your skin and values.

Our selection — the brands

100BON , Bastille , Clémence et Vivien , Cozie , Cut By Fred , Demain Beauty , Eclo , Endro , La Canopée , Lamazuna , Les jardins d'Alice , Les savons de Joya , Manucurist , Oden , On The Wild Side , oOlution , Pachamamaï , Reflet , SeventyOne Percent , Soin de Soi , Umaï , What Matters , Zao .

Complementary worlds, one common point: French brands with demanding compositions and concrete commitments.

Our promise

We offer you high-performance, safe skincare and makeup that meets your expectations: more natural ingredients, more traceability, less unnecessary additives. If a product doesn't live up to our standards, it does n't come into (or stay in ) Wakey.

Need personalized advice?

Write to us at: coucou@wakey-cosmetiques.com or on Instagram

Or come and see us: we'd be delighted to help you find the products that are right for you!